Thursday, July 3, 2008

When is a T-Shirt More Than a T-Shirt?

Back in March, my very first blog posting detailed my surprise at my inability to find a basic organic cotton v-neck t-shirt. In the months since, I’ve been scouring green boutiques and on-line retailers looking for one, with no success.

But I just finally found what I’ve been looking for at prAna ( And, for $28, I can afford to get more than one. When the t-shirt image—and price—appeared on my laptop screen, I just blinked, unbelieving.

This might not seem like a big deal—it’s just a plain tee, right?—but I think it’s a very big deal. Not only is an organic cotton v-neck t-shirt a much-needed green staple for my wardrobe, but it’s a sign that green is going Mainstream.

Here’s a note to designers: People who care about the environment don’t always need our t-shirts to sport silly messages and cartoon-ish images supporting our cause (although I have my fair share of those). Sometimes we’re looking for classic basics like a pair of tailored black organic cotton pants or a white organic cotton button-down shirt with Princess seams.

Now, if you’ll excuse me, I have to order several v-necks . . .

Question of the blog: Is there a green item on your Wish List that you can’t seem to find?

No comments: