Wednesday, November 19, 2008

Ready To Go Green AND Give Green This Holiday Season?

I just reviewed Deloitte’s 2008 Annual Holiday Survey and it seems Mother Nature will be receiving a great gift this year: More eco-minded shoppers!

Here are some of the results of this year’s survey:

· 21% of consumers will consider not wrapping holiday gifts to conserve paper

· 20% will purchase more “eco-friendly” products this holiday season than they did in the past

· 18% will shop at more “green” retailers this holiday season

· 14% will purchase more organic products this holiday season

Additionally, 37% will use fewer plastic bags from supermarkets and other stores. Of course, as the owner of EcoVixen—a chic cloth bag company, specializing in made-in-the-USA, recycled cotton totes for men and women—I’m especially thrilled with this statistic.

Another thing that thrills me is Amazon.com’s hassle-free packaging, which doesn’t just avoid wrap rage, but it avoids all that unnecessary product packaging ending up in the landfills. Read all about it.

Question of the blog: How does being green influence your holiday shopping?

No comments: