Showing posts with label Green Breakthrough. Show all posts
Showing posts with label Green Breakthrough. Show all posts

Tuesday, April 22, 2008

Have You Had Your Green Breakthrough?

I’ve been committed to the environment for the last 18 years. Back when the light first dawned on me, it wasn’t easy being green. I remember pleading with my boss in my first real job out of college to let me start a recycling program. The deal was that I, personally, had to remove all the paper and bottles and cans and bring them to the recycling center . . . on my own time. And I did it . . . happily. [Well, except the time I was accidentally locked in the recycling center, but let’s not go there.]

If you watch the news, the end is near. No one cares, and we’re all doomed. But I have a different perspective. Over the last 18 years, it’s gotten so much easier to go green. Recycling, for many companies, is a given. Cloth bags aren’t rare sightings. Compost bins are popping up on street corners. Eco-fashion is actually fashionable. It’s a new world, and I want to celebrate all we’ve accomplished.

Yeah, yeah, I know, we’ve still got a ways to go, but it’s so much healthier and more encouraging to acknowledge how far we’ve come. I was just talking on the phone with my Dad and he said something that shocked me: “I was at the grocery store—with my cloth bags, of course—and I saw a mother leaving with a cart full of plastic bags and I thought: when is she going to learn?”

Wow. My Dad said that? My Dad? I believe that’s called a breakthrough. In this case, it’s a green breakthrough. What more could I ask for on Earth Day?

Question of the blog: What was your green breakthrough?